The Wonder of Stevie
The Wonder of Stevie
CHALLENGE
Rolling Stone and Audible partnered to support the launch of The Wonder of Stevie — a seven-episode Audible Original podcast produced by Higher Ground and Pineapple Street Studios exploring Stevie Wonder’s legendary “classic period” and cultural impact.
To extend the conversation beyond the podcast, Rolling Stone developed a social-first editorial series featuring artists like Jacob Collier and Sevyn Streeter reflecting on Stevie Wonder’s influence, favorite records, and legacy in modern music. The goal was to create culturally relevant content that felt authentic, engaging, and editorially aligned while driving awareness for the podcast launch.
As Producer, I concepted and led the execution of the social content campaign from development through final delivery. I created the interview concept, scripted the interview questions, managed talent coordination and production logistics, and oversaw on-set production and content capture.
Working across editorial, creative, social, and brand teams, I ensured the content remained authentic to Rolling Stone’s voice while delivering engaging promotional assets for the Audible campaign.
MY ROLE
PROOF OF WORK
RESULTS
The campaign successfully extended the reach of The Wonder of Stevie podcast launch through engaging, social-first storytelling that resonated across music and culture audiences. Supported by promotion from Rolling Stone, Audible, and high-profile voices including Michelle Obama, the campaign contributed to widespread online conversation and audience engagement surrounding the series.
Social content featuring artists like Jacob Collier and Sevyn Streeter generated thousands of engagements across promotional posts and reels, while the overall podcast launch was further amplified through creator partnerships, editorial coverage, and a high-profile NYC launch event featuring Questlove and Janelle Monáe.
The momentum surrounding the campaign helped position The Wonder of Stevie as one of the most celebrated podcast launches of the year, earning recognition from TIME and The Atlantic as one of the “Best Podcasts of 2024,” in addition to winning the Ambie Award for Best Entertainment Podcast.