LaToya D. Newton is a certified Scrum Master, Asana Certified Workflow Specialist, and a soon-to-be AI Product Management pro. She’s a strategist at heart, a project whisperer by trade, and the person you call when things start to spiral—because her tagline isn’t just for show: she makes everything easy.

With over a decade of experience leading creative, UX, and digital marketing projects, LaToya has helped major brands like AT&T and Google cut through the chaos, launch bold campaigns, and connect with real people in real ways—racking up over 1.2 billion impressions in the process.

She’s timeline-obsessed (in a good way), deeply collaborative, and has a sixth sense for turning big ideas into clean, workable plans. Whether she's streamlining a workflow, launching a product, or building a community from scratch, LaToya brings structure, soul, and just the right amount of spice.

What’s the tea on LaToya?!

  • LaToya has a profound understanding of an ever-evolving social landscape and has consistently demonstrated keen awareness and adaptability.   LaToya masterfully leveraged our platforms to increase engagement and foster a sense of community. Her insights have been invaluable in expanding brand reach and building meaningful connections. Working with LaToya has been a game-changer.

    Dr. Tykeia Robinson - Gates Foundation

  • LaToya is the real deal. She is the true definition of getting the job done by any means necessary. It is never easy to come into a new role, and have to immediately take over a massive campaign, with lots of moving parts, all while still trying to learn the general day-to-day process. That takes real follow-through, patience, and organization. Latoya did just that!

    Jasmine Harvey, MISMC - YouTube

  • ‘Ridiculously efficient’ is the phrase that comes to mind when I think about LaToya. Her organizational and time management skills are a must have. Particularly, I was impressed by her capacity to prioritize work to ensure project remains on schedule and within scope. She is a stand up person who blends into any culture. LaToya is an absolute asset.

    Clarence Edmondson III - BET

QTNA

  • If it were a matter of life or death, I'd pick "Martin" because seasons 1-4 still crack me up every single time.

  • Aside from being a professional TikTok lurker. I consume a healthy diet of podcasts, webinars, and real human conversations—keeps the circuitry from overtaking me!

  • Thanks to my obsession with the classic movie "Lean on Me," my go-to jam is "Welcome to the Jungle" by Guns & Roses.

  • Definitely a web browser—because I'm naturally curious (though some might just call it nosy). A web browser is always evolving, endlessly inquisitive, and a pro at digging up the good stuff in a vast sea of information.

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