PUMA HOOPS
PUMA HOOPS
CHALLENGE
The challenge was to support PUMA's rebranding efforts by highlighting LaMelo Ball as the face of PUMA Hoops, embodying the brand's spirit through his dynamic presence and achievements, thereby elevating the brand's connection with the basketball community.
I managed and assisted the strategy team in finalizing the framework for the "Rumors" concept, which portrayed LaMelo Ball as an otherworldly figure in a 60-second spot that highlighted his larger-than-life persona and extraordinary achievements. Together, we developed a comprehensive go-to-market plan and strategically utilized social media, especially Twitter, to amplify the campaign's reach through engaging, rapid-fire dialogue.
MY ROLE
PROOF OF WORK
The campaign successfully reinforced PUMA's position within the basketball community, leveraging LaMelo Ball's ambassadorship to resonate with fans and consumers. The creative execution and strategic social media integration enhanced brand visibility and engagement, contributing to the successful rebranding and positioning of PUMA Hoops.