MARS
MARS
CHALLENGE
To elevate Mars Pet Food's role from merely a product provider to a trusted educator within the pet community, focusing on engaging and informative content rather than direct sales.
I spearheaded the organic social strategy, seamlessly integrating TikTok trends to align with our overall brand messaging. My focus was on staying ahead of the curve, positioning Mars Pet Food as a leading educator within the pet community. I carefully selected creators who could deliver content that was not only entertaining but also informative, offering valuable best practices and lifestyle tips to pet owners. Additionally, I prioritized sourcing culturally diverse pet owners, ensuring our content reflected the varied experiences and perspectives within our community. This approach helped solidify Mars Pet Food's reputation as an authoritative voice in pet care.
MY ROLE
PROOF OF WORK
This approach not only fostered a vibrant community of pet enthusiasts but also positioned Mars Pet Food as a leading educator in the pet community. The informative content strategy significantly increased engagement, reinforcing Mars Pet Food's commitment to improving the lives of pets and their owners through valuable insights and advice.