Mounjaro
Mounjaro
CHALLENGE
The challenge was to create a culturally resonant marketing strategy for Mounjaro®, an injectable medicine for adults with type 2 diabetes, emphasizing its benefits alongside diet and exercise to improve blood sugar levels.
I led the strategic consulting for the project, making key decisions on casting, set design, and authentically integrating New Orleans' distinctive Black culture into the campaign. This role required a delicate balance between creative vision and strategic execution, ensuring that the messaging was both impactful and culturally sensitive.
MY ROLE
PROOF OF WORK
The project successfully enhanced awareness of Mounjaro® and underscored the importance of culturally informed healthcare communication. My leadership not only demonstrated strategic acumen but also a commitment to creating messages that resonate deeply with the target audience, contributing significantly to the field of diabetes care.